The chemicals industry is one of Europe’s largest manufacturing sectors. Its modernisation relies on the capacity for atomic-level investigation of increasingly complex solid substrates in multifaceted research areas. Advances have been made in the development and use of solid-state nuclear magnetic resonance (NMR) spectroscopy, a powerful analytical technique in modern chemistry. The EU-funded PANACEA project will establish an integrated infrastructure for multi-disciplinary chemistry users in search of pioneering instrumentalization and exploratory expertise in solid-state NMR. The project will advance knowledge and support innovation, offering access to the best research infrastructures in solid-state NMR worldwide.